Know that all your information is treated with utmost care. Once you visit our site, certain information is automatically collected such as information about your browser, IP address, time zone, and cookies. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
How we collect Device Information:
We collect certain data using the following online tools:
- “Cookies” are small data files that are stored in a browser-related file on your device or computer drive when you use our site. It includes an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- “Facebook pixels” and “Google Adwords Pixel” are electronic files owned by Facebook and Google respectively, and are used by us to better provide you with a more personalized service and so we can continuously improve our products.
In addition to this, when a successful payment is made through our site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal), email address, and phone number. We refer to this information as “Order Information”.
Please be assured that sensitive information such as credit card details are NOT stored on the internet with our system.
We use various products and features provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Tag Manager
For reasons of transparency please note that that we use the Google Tag Manager. The Google Tag Manager itself does not collect personal data. It facilitates the integration and management of our tags. Tags are small code elements which serve to measure traffic and visitor behavior, to detect the impact of online advertising or to test and optimize our websites.
For further information about the Google Tag Manager visit: https://www.google.com/intl/de/tagmanager/use-policy.html
This website uses the analytics service Google Analytics. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We draw your attention to the fact that Google Analytics is supplemented by the code "gat._anonymizeIp();" on this website to guarantee the anonymised collection of IP addresses (so called IP-masking).
Furthermore you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:
Disable Google Analytics
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by "anonymizeIp" to ensure an anonymized collection of IP addresses (so called IP-masking).
Google Dynamic Remarketing
We use Google Dynamic Remarketing to advertise trivago across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that "This user visited a particular page, so show them ads relating to that page." Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
DoubleClick by Google
We also use retargeting tags and Custom Audience provided by the company Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, "Facebook").
Facebook Custom Audiences
For online advertising purposes, we may utilize Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on the website of the trivago N.V. (e.g. browsing behavior, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us.
Facebook Exchange FBX
With the help of remarketing tags, a direct connection between your browser and the Facebook server is established. Facebook gets the information that you have successfully visited our website with your IP address. This allows Facebook to assign your visit to our website to your user account. The information thus obtained we can use for the display of Facebook Ads. We point out that we as provider of the website have no knowledge of the content of the transmitted data and the use of it by Facebook.
Facebook Conversion Tracking Pixel
- By using the website you agree to the data processing associated with the integration of Facebook pixel.
- Please click here if you would like to revoke your permission: https://www.facebook.com/ads/settings.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Providing you with a personalized experience
- Use for analytical purposes, including advertising and retargeting on various platforms such as but not limited to, Facebook and Google.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
Fabulous Wonder generally does not share your personal information with others unless for the purpose for which it was hared to use such as payments and with third-party providers for the reasons stated above.
For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
For the purpose of compliance with applicable laws and regulations, we may be required to share your Personal Information as is with the case of responding to a subpoena, or to otherwise protect our rights.
For the sole purpose of targeted advertising as described above, we use your Personal Information to provide marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may freely opt-out of this by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access & correct personal information held by us about you. You may request to have this information altered by contacting us at firstname.lastname@example.org.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records. If you wish to be removed from our system, simply send us an email request.
By entering your phone number in the checkout and initializing a purchase, you agree that we may use your phone number to send an update (for your order, including abandoned cart reminders) and other sms or text marketing offers. Text marketing messages will not exceed 15 per month. You can unsubscribe from further text messages by replying STOP. Carriere message and data rates may apply where applicable.